Sunday, December 10, 2006

Reason, Individualism, Freedom Institute Announces
Capital Campaign of $4M Initiating the College of the United States

Using the Principles of the Montessori Method of Education I
ntegrated with Philosophy, as Applied to the Great Books Program


“The hallmark of a well-functioning mind is the ability to identify facts, analyze
ideas, integrate knowledge, and successfully translate principles into action.”
Marsha Familaro Enright, 2006

(Chicago, IL ––– January 2007) The power of philosophy, the Great Books (http://www.greatbooks.org/) and Maria Montessori’s (http://www.webster.edu/~woolflm/montessori.html) theories of education, including study of Classical Liberalism http://www.mises.org/etexts/classical.asp), and Free Market Economics (http://en.wikipedia.org/wiki/Market_economy),will constitute the foundation for the College of the United States (www.rifi.com)––a new venture in college education with admission plans set for September 2008. The purpose is to prepare young, bright students for a life of leadership; promoting reason, achievement and individual happiness.

Chicago, IL-based The Reason, Individualism and Freedom Institute, a Non-Profit 501(c)(3) Corporation, is the foundation led by College Founder/President Marsha Familaro Enright, (M.A. Psychology) (http://www.rifinst.org/content/view/26/30/)

which is developing this new higher education venture. It is her passion for learning that is responsible for this highly integrated program. Rarely do schools specifically train and nurture students in thinking skills per se. This is the goal of the College of the United States.

The College of the United States will strive to create global leaders of tomorrow capable of fulfilling the vision of the American Founding Fathers. The College will teach students how to become successful men and women of principle and action, effective in spreading the benefits of reason and individualism, and the bounty of liberty worldwide through their work and through their example

Initially, the College will offer a Baccalaureate Degree in Liberal Arts. The curriculum (http://www.rifinst.org/content/view/12/14/) will be unified, in-depth and extensive, addressing essential needs for training in thinking and practical skills, as well as a solid (http://www.rifinst.org/content/view/22/29/) foundation in reality-oriented philosophy applied to history, economics, literature, the arts, mathematics and science to help students effectively use their knowledge in life.

Enright has allied herself with intellectuals across the country to establish the College. Each one of these bright, inquisitive, accomplished advisors and team members brings an impressive set of disciplines, research and work expertise in every field imaginable to the founding and development of the College.

They have come together with the same philosophy about education––that young people are looking for alternatives to the current epistemological and ethical relativism; political and social collectivism and anti-capitalist, anti-business ideas that are prevalent in colleges and universities throughout the country.

About Marsha Familaro Enright, M.A. Psychology
Enright had a dream. In love with learning and concerned about education since childhood, she has spent the past 16 years as the CEO of Council Oak Montessori School, named one of the top 25 private elementary schools in Chicago, Illinois, by Chicago Magazine (http://www.chicagomag.com/ME2/dirmod.asp?sid=8642F5EFCEA14A939100AB7214F31861&nm=Archives&type=PubPagi&mod=Publications%3A%3AArticle+Title&mid=61BFC65300D24DB58350C761094153A1&tier=4&id=5931EE1557024022AB24A313ED5B0484).

Eminently qualified as a educator, writer, psychological theorist and administrator, Enright is the force behind the College of the United States, an innovative and complete Liberal Arts/Sciences College, along with others who believe that a college of this kind will be a successful enterprise.

About the College of the United States
The Non-Profit Tax Exempt 501 (c)(3) Reason, Individualism, Freedom Institute is incorporated in Illinois for development work and as the financial aid arm of the College. Due to Illinois Board of Higher Education regulations, the College itself will be incorporated as a Non-Profit, with a For Profit arm, when sufficient capitalization has been obtained.

The College’s creators have invested more than $150,000 in cash and in-kind donations of time and research. This includes more than three full-time years researching the market, creating programs, and traveling the country marketing the concept.

Seed capital of $70,000 has been received and a major capital campaign seeking monies from sympathetic foundations and individuals has been launched. It is necessary to raise $1M to develop and vet the curriculum, create the organization, train faculty, recruit students, lease buildings and commence a full-blown marketing campaign.

Contact Information:
Marsha Familaro Enright, CEO/President
College of the United States
Reason, Individualism, Freedom Institute,
A Non-Profit 501(c)(3) Corporation

9400 South Damen Avenue
Chicago, IL. 60620
www.rifinst.org

info@rifinst.org
Fax: 773-779-1290
Phone: 773.677.6418

Media Contact:
Sara Pentz
sara@sarapentz.com
949.719.0902

Newport Beach, CA


Monday, October 23, 2006

The Value of Image Development - Article

Is Your Image Showing?
By
Sara Pentz

People form impressions about us within the first seven to twelve seconds of meeting. Instantaneous judgements are made about how much money we make, how intelligent we are, and whether we are interesting. Those judgments are made based on, among other things, how we dress, the way we behave and what we talk about. Most of us don’t act on those impressions because we know there is often more to the person than what we first see or experience.

In those few seconds of a first impression the direction of our lives can be affected or possibly changed. Even a casual meeting provides the potential for someone to hire us, invest in our company, become our friend, or make a date! If we consider this part of life unimportant, we may find that moving ahead in business or in our social life is ultimately hampered.

With so much resting on our Image, how can we take control of it, understand it, identify it, and polish it?

We develop our Image over time, mostly on a subconscious level. Our Image becomes a non-verbal way of communicating.

Image reflects our values and character, our knowledge and intellect, our sensitivity and objectivity, our ethics and aesthetics, and our personal philosophy. That’s why our Image is important to our success and happiness.

Image is a reflection of everything we do in life. It is a culmination of the conclusions we make which form our core values. It is our morality, and a multitude of decisions we make about everything important to us as we proceed through life. It is the way, for example, that we respond to music or art. It is our view of life, happiness, money, heroes, love, or injustices.

We are often told that to be conscious of our Image is to be selfish and egotistical. That is not so. In addition, we are told not to tamper with Image because it is an unknown quantity! Untrue. Precisely because Image is our first impression we must take control it and make sure the message we send is an appropriate and accurate one.

First, we must be conscious of our Image in order to take control of it, modify it and improve it. We do this by looking carefully at everything about ourselves as if through a mirror. We must ask, how do we look and act; what do we think and how do we communicate? We must evaluate our eye contact, handshake, posture, smile, clothing, hairstyle, make-up, walk, stance, speech, grammar, grace and diplomacy, to name only a few.

Our very appearance can translate directly into power, increasing our self-confidence, as well as solidifying the impression we make. Good grooming, civilized behavior, knowledgeable conversation and polite manners are as important, in a way, as knowing how to close a deal.

It is critical to keep in mind that Image is the backdrop not the feature. It is the canvass upon which the best within us is marvelously reflected. Sometimes we focus on one particularly appealing asset which then becomes the basis for our Image. That is when it is critical to evaluate and reshape the Image.

We see examples everyday of an Image that needs polishing. A skirt that’s too short. A neckline too low. Too much make-up. The caustic prankster. The power manipulator. The insipid handshake. The rude loudmouth.

Excessive hairstyles, makeup, jewelry, and fragrance detract from a professional image, as do worn out, dirty, cheap, or ill-fitting clothes. What you wear should suit, not detract from, your professional and personal role in life.

Inappropriate language, profanity and coarse words are absolutely wrong at any time but particularly at work and in a formal social environment. Some language, words and/or phrases are often grossly out of order in the company of foreigners because their translation could mean something very different than intended. If you’re business is international, know language protocol to avoid an embarrassing international faux pas.

Grammar, voice tone, pitch and volume are an important part of your professional being. You make a statement about yourself by the way you speak. The most dreaded fear is not of dying. It is of standing up in front of an audience and talking. Doing it well will immensely enhance your Image.

Dining finesse tells others a great deal about our understanding of manners. It is never appropriate for a woman to place her purse on a dining table. Soup is spooned away from you toward the center of the bowl. Never place your napkin on the table until everyone leaves at the end of a meal.

Knowing appropriate business etiquette is an important part of fine tuning your Image. Learn how to “work a room” without offending the host or hostess. Excuse yourself successfully from a group conversation. Offer your business card at just the right moment.

There are many issues involved in developing a consistent and appropriately realistic Image. Polish your Image; it’s what you make of it because you ARE the message. While you’re at it, see that your Image reflects the best within you. The results will prove beneficial, personally and financially.

Saturday, September 23, 2006

The Value of PR - Article


It is never too late -
To stimulate more demand for a product or service,

To polish an image, to create better understanding,
Or to underscore the credibility of the business.

By Sara Pentz

Public Relations is the ‘invisible marketing partner.” Everyone in business who wants to be more successful should take advantage of the hidden value of Public Relations.

Public Relations is the creation of goodwill. It is a way of increasing the climate of belief. It is a marketing strategy created specifically to gain acceptance and support for a company's goods and services. It can be most effective when the PR efforts reach an untapped market and motivate people to take action.

Public Relations is publicity, sponsorships, special events, customized promotions, speaking engagements, and newsletters. Like advertising, but without the hard sell, PR makes potential customers aware of the benefits they will receive from the product or service. Public Relations is anything imaginable which produces the desired results.

Public Relations can enhance the achievement of specific business goals. It can boost sales, improve management’s morale, increase client base. Public Relations is often difficult to measure. But it can be extremely successful when the message, identity or image desired in the marketplace is carefully defined and reinforced with uniform consistency.

Publicity, a form of PR, is a way of raising awareness through news or feature stories in the media. Studies have shown editorial space is 3.5 times more believable than paid advertising.

Well-written, factual, accurate, interesting, and targeted press releases are critical to the success of any PR campaign. Nothing can undermine credibility with the media faster than inaccurate or incomplete information, or press releases without a purpose.

The media includes community, local, regional, national and international newspapers, general interest, specialty and trade magazines and publications, radio, television, wire services and the Internet. In some cases, it is wise to include the publications associated with businesses, associations, organizations, and government.

You must have an accurate media list which includes names, addresses, phone and fax number, email addresses, and titles. Correct spelling is fundamental.

The success of any media coverage depends upon the flow of communications within the organization, as well as the flow outward from the organization to the public or intended target market. Get your employees involved in the PR process. Ask them for news stories about their work, as well as anything in their personal lives which is related to their work. These sidebar stories are effective and most easily acceptable to the media.

Editors and producers have the tremendous challenge of coming up with stories to fill their pages and air slots every day of the year. Furthermore, many news operations don’t have the budgets to allow the research necessary to find the good stories. Each reporter in a news room is looking for a scoop or a good story. In fact, there is a healthy competition inside the news room which, along with the freedom to be creative, motivates them to look for a great news story. There is always newspaper space and radio and tv air time to fill. It’s a never-ending process.

The public relations liaison must take advantage of this voracious media. Feeding them credible and unusual news stories will make them happy. Take advantage of this opportunity.

Every time an event is planned, organizers should include publicity as a critical factor in the event’s success. Often the people in charge of publicity can contribute ideas and angles which will generate the media coverage needed to ensure the event’s success.

It is equally important to remember that media coverage is not guaranteed. For this reason it is critical to continually interest members of the media with a range of information from which they can select what interests them as the subject for an article or story. Repeat. Repeat. Repeat.

One person in your organization should be the media liaison. Nothing aggravates the press and electronic media more than not knowing who to contact and how to locate that person. They also expect that person to have a good working knowledge of the media and be conversant with media language. Include your name, address, phone, fax, e-mail address and web site on every press release.

At the same time, there must be only one “spokesperson” inside the organization. This person funnels information from the company to the media and visa versa.

These are only some of the options one could consider when creating Public Relations efforts for a company, demonstrating that Public Relations is much more than getting your name in the newspaper.


Tuesday, August 1, 2006

A Successful New Pain Treatment - Press Release


Successful New Pain Treatment for Arthritis, Joint, Muscle, Nerve Damage
USING REVOLUTIONARY CLASS IV LASER THERAPY

(Newport Beach, CA – November 2006) Treating pain reduction is a specialty of Orange County, Southern California-based Dr. Melissa Ritter, D.C., who is using a revolutionary infrared laser beam for conditions such as arthritis, joint/muscle/nerve pain, and fibromyalgia. In many cases up to 90% success rate. http://laserpainreliefoc.com/laser-treatments.php. Injuries brought on by sports, automobile accidents or work-related traumas are treated non-surgically with this laser therapy.

Laser pain reduction therapy works well for swelling, arthritic pain, herniated disc, spinal stenosis, diabetic neuropathies, shingles, sciatic pain, osteoarthritis and rheumatoid arthritics, gout, back, leg and neck problems. http://laserpainreliefoc.com/faq-about-laser-therapy.php. There is little or no sensation during treatment. Occasionally, one feels mild, soothing warmth or tingling.

It has been shown that close-in-time treatments are more efficient at the beginning (every two days or every three days for two weeks) and then at increasingly longer intervals (e.g. once a week for several weeks). Suspending the treatment temporarily after a certain number of introductory sessions does not cause any problems, and can be beneficial.

The laser’s uniquely combined wavelengths expand the therapeutic value by reducing inflammation, pain and, to a degree, scar tissue. Laser light directs biostimulative light energy to the body's cells which then convert into chemical energy. The laser increases local blood flow to the affected area. This new technology combines a synchronized, high-powered, dual wavelength infrared laser in a single beam aimed directly at the origin of the pain. http://laserpainreliefoc.com/how_laser_therapy_works.php.

Slow to heal wounds that have been resistant to treatment, are candidates for laser therapy. This includes fractures, soft tissue injuries, ulcers and multiple trigger points (sore spots in the muscles).

“I have seen patients with serious pain come into my office who sometimes after only one treatment, walk out pain free,” explains Dr. Ritter. “The laser does not always cure problems, but it can, in many cases, completely eliminate the painful effects of a series of problems.” http://laserpainreliefoc.com/case-studies.php.

Contact:
Dr. Melissa Ritter, D.C.
949.250.4059
1100 Quail, Suite 114
Newport Beach (92660), Orange County, Southern California
www.laserpainreliefoc.com

###

Tuesday, July 25, 2006

Jackson’s Camp Along the Natchez Trace
Proffers Champaign and Caviar for the Invited

By Sara Pentz

Travel Ridgeland’s Old Agency Road outside of Jackson and along the way you’ll come upon an authentic replication of an early southern residence reflecting the epitome of Greek Revival style from around 1850, and the vernacular Creole style from the 18th Century. It’s called Jackson’s Camp and it is the private home of Hugo and Susan Daniel Newcomb.

The home represents the rich and authentic architectural detail of the Newcomb’s personal photographic collection of old homes, based on their extensive library of books on period homes and architecture, and their collection of rare and historic original architectural handbooks by Asher Benjamin and Minard LeFever used by builders of the era.

Jackson’s Camp sits along the 444-mile Natchez Trace Parkway that commemorates an ancient trail connecting southern portions of the Mississippi River to salt licks in today’s central Tennessee. Over the centuries, the Choctaw, Chickasaw and other American Indians left their marks on the Trace. The Natchez Trace experienced its heaviest use from 1785 to 1820 by the “Kaintuck” boatmen that floated the Ohio and Mississippi rivers to markets in Natchez and New Orleans.

Young Andrew Jackson was a regular traveler on Old Agency Road, the original Natchez Trace, in his many roles as a bridegroom in 1791––then as lawyer, pioneer, businessman, entrepreneur and military leader in the Indian wars, as the famous General and hero marching his troops home from the Battle of New Orleans in 1815, as representative of the U. S. government at the Treaty of Doak’s Stand in 1820, and after serving as President of the United States traveling to the new state capital city named after him for a farewell speech to the Mississippi Legislature, and a stay at the old Eagle Hotel in 1840.

Before the l830s you would come across names like Ogburn, Dean, Red Bluff, Breadshers, Ward, Doak, Crowder, Anderson, Shoat, and French camp that represented some of the stands and towns along that Trace. Now the most popular destination along that old trail is Jackson’s Camp and it is more than merely a home for Hugo and Susan Newcomb.

The Camp is set among five lush wooded acres with three buildings and a pool pavilion. The main feature is a courtyard encircled by three verandas. On the fourth side of the house is a conservatory. The environment is old south and peaceful with gardens and fountains to calm the spirit.

Behind this bucolic scene, however, is an active business about to burst into full bloom and if you listen closely you can hear the rattling of pots and pans and smell the fragrance of freshly baked bread.

It is the home of Capital Cities Consultants, the brainchild of Capital City Consultants partners Susan Daniel Newcomb and Nancy C. Bowering. “CCC is an event planning, destination management company,” explains Newcomb. “Most people understand event and meeting planning, but destination management is a phrase or concept not familiar or understood by too many.”

And so, the restored home along that history trail is now a place for contemporary parties, charity fundraisers, weddings, business meetings and special events managed by these two experienced executives who take their recipe for success straight out of the southern tradition of gracious hospitality and business savvy. It’s a rich mix of congeniality, deal-making and new beginnings.

With a total of sixty years experience in organizing, planning and promotion of education, travel, meeting and events, the two women conceive, organize, coordinate and produce events such as board meetings, receptions, seminars, banquets, retreats, or just whatever is needed by any group, corporation and association. “Some of these groups may have a part-time meeting planner on staff,” adds Newcomb, “and CCC can assist this person, who usually has other assigned duties, to make the meeting or event planning arrangements and production of these functions.

Newcomb spent 30 years in healthcare and academia planning educational courses, presenting workshops and managing educational academic programs––developing, planning, and the presentation of conferences, workshops and symposia, and publication of books and journal articles. Bowering's 14-year career in the travel industry included experiences in individual and group travel and tours, She planned and organized business and corporate incentive travel and tours for groups.

Newcomb was looking for something to do after leaving academia. “The business started after a brain storming session with a friend who was looking for employment,” she explains. An initial attempt to begin an event planning consulting company with that friend fell apart when hurricane Katrina wrought its devastation.

“In October 2005, my husband Hugo and I contacted our travel agent, Nancy Bowering, regarding plans for a trip. Nancy and I had become friends over the years, and I got to know more about her family and she learned about mine as she assisted us with travel arrangements. During the discussion regarding trip arrangements, we talked about our future work plans. She was in the process of leaving the travel industry that she had been in for 13-plus years and I was “on hold” with the start up of CCC. After a couple of meetings and discussion, Nancy joined us in November to assist in the start up of the company. There are two of us full time. My husband is part-time handling and reviewing contracts and such details, and others are employed part-time for events as required.

“One thing just grew out of another and we began using our skill sets of working with the public, presenting, teaching and managing people,” she adds. “We had this beautiful space. It was a natural to do event planning and destination management. It’s not fraught without it’s own problems. But you make it happen without the client knowing there’s a catastrophe going on in the kitchen. That’s what makes it fun.”

Capital Cities Consultants has only been in business since January 2006, but already the businesswomen have organized events for groups of up to thirty, held board meetings and seminars in the conservatory, and hosted receptions for over 200 in the spacious courtyard and on surrounding verandahs. “People kept asking us if we were doing weddings,” explains Newcomb. “And we said––well, why not? Having a party is enjoying it while you’re having it. It’s not rocket science. But it does require a lot of attention to details. And I like to add a little extra something that the client hasn’t expected just to make the event extra special.”

Actually, the Newcomb’s had been inviting groups of guests to their home for charitable events since the completion of their property. “My husband sits on a number of boards so we opened our home. Our original intent of the business was to do corporate meetings, but soon we were doing weddings. It just made sense. Now we are doing off premises events. In fact we are planning a ‘Curtain Call Party’ for the USA International Ballet Competition in Jackson at Landmark Center when the competition is here from June 17 – July 2.”

A lit of events quickly identify Jackson’s Camp as no boy’s scout retreat. Here parties have been prepared and enjoyed by some of Jackson’s finest including: a fundraiser for the re-election of Ridgeland, MS Mayor Gene McGee, the Mississippi Heritage Trust’s Annual Board Meeting, the Friends of the International Ballet Competition’s Dinner in Stages in 2004, a Juvenile Diabetes Research Foundation’s Preview Party, The McClean Fletcher Center (A service of Hospice Ministries, Inc. and Mississippi’s First Grief Support Center for Children) fourth annual “Heartstrings” Gala 2005, the Diabetes Foundation of Mississippi, the Juvenile Diabetes Research Foundation’s/Annual Board Meeting, the Madison County Foundation Board Christmas Party, the Swedish American Chamber of Commerce, the Madison County Foundation/Annual Board Of Director’s Meeting, the Associated Builders and Contractors/Annual Board Meeting, and the Cancer League of Mississippi VIP Party––just to name a few.

Hugo Newcomb is on the board of Juvenile Diabetes Research Foundation/Mississippi Chapter and the Mississippi Heritage Trust. Susan’s association memberships and boards memberships include American Dental Hygienist’s Association, Journal of Dental Hygiene/Editorial Review Board, American Dental Education Association, American Association for Dental Research, International Association for Dental Research, American Association of Public Health Dentistry, Dimensions of Dental Hygiene/Editorial Advisory Board, Friends of the International Ballet/Treasurer, Jubilate Chorale/Executive Director.

“As a Destination Management (DMC) company, CCC is the only such company in Mississippi recognized by the Association of Destination Management Executives,” Newcomb adds with pride. “A DMC works with groups from outside the area (state or region) who are interested in having a meeting in the Jackson metropolitan area or other areas within the state of Mississippi.”

As for the future, says Newcomb, “I would like to see CCC become the premier planning and event destination company in Mississippi and this region. Of course, that would mean competing with Memphis and New Orleans. But certainly there’s a geographical swath that’s not getting any attention. There may not be very many people who want to come to Mississippi as a destination now. However I think that in the future that will change.”

While all this business, social, and destination entertaining experience may not have taught the three people behind Capital Cities Consultants how to make sweet magnolia cold shrimp soup with a touch of lime, it is making them the hottest party team in Jackson.

###

Tuesday, June 6, 2006

BestQuest Teaching Systems®

No Longer Tethered to the Chalk Board

By Sara Pentz

Little Rock, Arkansas, is home to Joe Irby and his wife and six children these days. He grew up in Jackson, Mississippi, part of a family that had been in the construction business for years. Soon after college Irby joined the family business and eventually became vice president in charge of construction operations.

Deep in his heart, however, Irby was more interested in teaching school mathematics than in calculating construction costs. About ten years later, Irby switched from construction to teaching. He had this inner calling. And, while he liked the teaching process and being a school administration, his friends told him his temperament leaned more toward that of an entrepreneur. “Someone told me that school business was too ‘daily’ for my personality,” he explains. “I was more entrepreneurial than managerial. I felt like I understood what he was saying.”

Irby had always realized that while at the blackboard with chalk in hand he was not able to face his students. It became clear to him that he needed to do both simultaneously and suddenly he had a clear view of how he could do that. Some wise man once said,” Irby claims, “math is better taught on one knee than two feet–––beside the student giving him assistance rather than at the board working the problem for him.” That saying reinforced his budding business concept.

As the idea germinated he tells the story, “My father put up seed money and brought in a group of investors who were willing to fund it. Our investor team was already interested in making a positive impact on education and making a profit as well. I had a personal relationship with them. They were people that had an interest in education and a trust in me. They saw me as having the business acumen to make my ideas happen.”

In fact, one investor who was very interested in the educational side of the proposition told Irby, “I think we’re going to make some money out of this and that will make it even better.” And, so it did.

In January 2001, Irby founded BestQuest Teaching Systems® with the goal of developing an effective and engaging curriculum for students at a reasonable cost. “I wanted to create the kind of tools for the kind of teacher I would like to have had when I was in the schoolroom,” he confesses.

Joe Irby has a worldview about his company, as well. “We live in an increasingly technological world and to do those kinds of jobs you have to have a foundation in mathematics. Our country is not able to produce enough people to staff our companies. As it is, we have to import engineers.” And, so it was with his idea he believed he could help solve that problem.

The BestQuest Teaching System is based on the premise that today's students live in a multimedia world and find it difficult to become excited and motivated by education presented with traditional blackboards and textbooks. Irby had an epiphany. "If you want to reach students today, you've got to compete with video games and cell phones. I knew we had to create a new form of curriculum that was true to standards, yet just as fun and visually exciting as the items distracting students from their studies."

Irby assembled a team of top educators and a leading Hollywood DVD production company to help develop his idea. He also turned to researchers who knew that students learn better when they are intrinsically motivated and personally engaged in the instructional process.

BestQuest’s Algebra’scool® and Math’scool use an entertaining animation-based framework to capture students’ attention and teach basic mathematics and algebraic concepts rooted in real-world contexts. The program Algebra’scool® incorporates the use of two animated teachers and four animated students. Math’scool™ is still on the drawing boards.

Both programs relate to students on an appropriate level and through a medium they enjoy. The technological design affords students every opportunity to become excited about and involved in their own learning. Through the innovative delivery system, Algebra’scool and Math’scool lead students to success in learning basic mathematical concepts that will enhance their conceptual thinking for a lifetime.

The company's first product, a full year of Algebra One instruction on DVD, allows educators to develop their own paths of instruction via easy-to-navigate lessons. "We wanted to create a mathematics tool so easy to use that even non-credentialed teachers could teach a subject like Algebra, and get students interested in learning it," explains Irby. "Algebra can be a painful subject for some students to learn. Our program, Algebra'scool, was built with the goal of engaging students in the learning process and helping to personalize algebra through relevant characters and real-world vignettes."

At first Irby wasn’t convinced that DVD was the solution he wanted in the classroom. “I didn’t know the capacity of DVD initially,” he admits. But after meeting with some experts he soon was convinced that DVD would be the ideal blend of content and state-of-the-art technology he wanted. It would also provide the ultimate in interactive navigation and animation.

The DVD program also had multilingual capabilities eliminating fluency issues. It supported superior image quality and durability over VHS. And best of all DVD had the ability to be played in both DVD-equipped computers and televisions connected to DVD players. “Once I saw these advantages, it just made sense to use a DVD player and a TV set to create a dynamic presentation.”

Whether it is being used for whole-class instruction or one-on-one learning, DVD allows teachers and students to select lessons at the touch of a button, pause to allow discussion time or to work on practice sets and examples of practical application.

For those students who need additional instruction, the teacher can re-teach, clarify, and use the menu to review subtopics within the DVD portion of the lesson when needed––before selecting problems that are suitable for independent practice or homework. Irby knows that some students can fall behind in their learning skills because of personal, emotional, and self-esteem problems. He believes that this stop-and-go, self-paced process of teaching can help address that issue.

Explains Irby: “We synthesize an audiovisual presentation with print material of prepared notes. BestQuest’s primary goal is to support algebra educators with instructional systems for middle and high school students that engage students’ senses and arouse their interest, thereby promoting life-long learning.”

BestQuest 'scool brand services include courses of instruction and course materials for primary and secondary levels. This program is considered the leader in the creation and distribution of DVD based learning for middle and high school students. And they have a long list of awards to attest to that fact.

The teaching systems are designed to improve test scores, to reach all students, even those who are struggling. The program helps improve schools’ and students’ competitive edge and to teach students in a way that engages their senses and arouses their interest. “We want to impress upon students the importance of all subjects and open doors to advanced degrees and rewarding careers,” adds Irby.

“We are unapologetically low tech with our software,” admits Irby. ”The student are working their answers with pencil and paper and drawing their graphs and doing their math. The board work is done on DVD so the teachers spend more time with their students instead of being tethered to the chalkboard.”

As the demand for this groundbreaking new teaching system continues to grow, BestQuest plans to remain a step ahead by creating additional product lines to serve the needs of educators and enhance the intellect of today's students.

Joe Irby recently spent three days in Los Angeles’ school teaching children using his system, as teachers looked on. He recounts with pleasure an anecdote from that experience. “I happened to notice that one teacher who was required to be at the presentation did not want to be there. It was obvious she felt that here was another software program that was being pushed down her throat by the administration. At the end of the session she came over to me and said: ‘It’s about time people can see what a classroom is really like.’”

It was a nice compliment. But Irby gets a lot of those these days. “My biggest pleasure is when a teacher tells me that our system is helping them teach better and that their students are enjoying math and enjoying it more.”

Now that’s definitely the highest grade, and reward, one can achieve from working at the business of schooling.

###

Wednesday, May 10, 2006

InvestLinc Securities and The MidSouth Fund

Empowering the Entrepreneur

By Sara Pentz

When Lee Paris talks about Jackson-based InvestLinc Securites, he speaks matter-of-factly, as well as enthusiastically, about its assets. He is not necessarily speaking to the issue of money, investing, securities and profitability, however. He is addressing the philosophical position that asserts––by creating regionally based networks of successful businesspeople who invest in regional businesses with their financial capital, business skills and their personal connections–––the accumulated effect simultaneously stimulates investment growth for the business, the people and the regional community.

Paris is the architect of InvestLinc Securities a partner firm with Illinois-based InvestLinc Group, which in the late 1990s was a growing private equity firm in need of a securities business. InvestLinc Group's tagline, "opportunity through relationships" describes the company’s mission.

“The added payoff for InvestLinc partners,” explains Carey Wallace, manager of communications for InvestLinc Group, “is that they give back to their communities by helping up-and-coming entrepreneurs, not just with financial backing, but with the wisdom of their own experiences, and with the strength of their own connections. Businesses grow, communities grow, and InvestLinc partners see a good return on their own financial investments.”

“We bring together the brightest minds and the greatest resources into this capital poor part of the country––the Mid-South,” Paris explains. “We have this tremendous asset to bring the region that includes Alabama, Mississippi, Tennessee and Louisiana. We will be moving into Georgia soon.”

Actually, this business premise was the brainchild of InvestLinc founder Troy Wiseman. A seasoned entrepreneur, he wanted to help the next generation of businesspeople achieve success. He was passionate about the deal-making process and wanted to keep a hand in business. With the financial capital he had created, he also wanted to make sound, worthy investments.

Wiseman knew he wasn’t the only successful entrepreneur in his situation. Through his own wide network of friends and contacts, he knew hundreds of successful businesspeople with the same desire to share the expertise they’d earned, and to see a good return from their financial capital. And, like a true businessman, Wiseman saw the opportunity to found a business that would serve them.

Wiseman knew from experience that the business world did not function on financial capital alone. He knew that business was generated on intellectual capital ("what you know") and social capital ("who you know"). He proposed that if a company could leverage not just financial capital, but the intellectual and social capital of a pool of hand picked, successful businesspeople––the potential for growth was enormous.

Instead of using MBA "book smarts" to vet deals, the InvestLinc network could turn to its own partners for "street smarts." He capitalized on the idea that invaluable business advice from men and women who had built successful businesses themselves and knew their regions and areas of expertise from the inside out would spawn excellence in future business deals. So he founded the company in the early 1990s.

Less than a decade later, Paris opened the Jackson office headquarters for InvestLinc Group’s Mid-South area. He saw an opportunity in the region, transmitted the vision for it throughout the national InvestLinc organization and made that vision into a reality.

With half a dozen years of success behind them, Paris and his IL partners Matt Thornton and Jack Harrington opened a new fund in the spring of 2005 called the Investing Mid-South Fund. The group had created separate equity funds, business funds and real estate funds for several years. This new fund is in its own early stages of development. “We try to make unique and profitable reinvestments,” explains Paris, “for those who put their trust in us by investing their money in real estate or a product that is a combination of real estate and business endeavors.”

Paris is gathering together 99 influential and successful business builders and seasoned executives to participate in this unique, locally based and highly participative private equity fund. They each contribute a minimum of $250,000 to help generate the Fund’s initial monies. Members receive regular cash flow distributions from the Fund’s investment in income-producing real estate, primarily or entirely through investment in affiliated real estate funds. The potential for returns from the Fund’s investments in a yet-to-be-formed affiliated Small Business Investment Company fund and direct investment in growth-oriented companies––are very attractive.

According to Paris, there are several unique components of the Mid-South Fund.

First, 60% of the funds are invested in real estate; 40% are invested in the business side of mezzanine financing. “It’s the combination of real estate and business investing that brings ready cash to the new businesses,” he adds. “Real estate investing is our security blanket that provides an immediate cash flow. The business side of this component gives us the advantage of some extraordinary returns. The unique characteristic about this method is that it is not a real estate deal or a business venture–––it’s both.”

The next component involves the unique association with others. “You are being placed in a deal with 98 other investors in your region that are wholly integrated in the business life of the region,” Paris says. “We all help find the best and most diverse deals from the perspective of ethnicity, success opportunity, business sectors, and other qualifiers. “We may hear about a lot of different deals, but we cherry pick for the best opportunities.”

Another unique characteristic about this Fund is that the company uses mezzanine financing to maximize the business investment. “That’s out sweet spot,” says Paris. With the use of mezzanine loans Paris and his partners receive shares of stock at a given price for a certain period of time and share in the future success of the business. Mezzanine lenders prefer borrowers with strong growth potential. “Mezzanine is that piece of the financing that makes or breaks the deal,” adds Paris.

The next Fund component is the glue of the company. Several times a year investors and regional partners come together for a ‘bonding’ that is exactly the purpose of the mission statement. “We roll out the Magnolia scented red carpet for them,” says this Southern gentleman. “They mix business and pleasure together. They learn about how the Fund is doing, are educated about upcoming deals, and build relationship with each other. We naturally get excited about their investments and build their relationship with each other, and they plot their own course and do their own deals. Who knows––some time in the future one of them may be involved with a start-up company that could easily link with another partner or investor in the group and create the appealing returns we hope to generate.”

InvestLinc Securities and the Mid-South Fund offer income opportunities with private investing and relationship building through personal expertise. As they say, “…while private equity historically outperforms public stocks…today’s market makes this investment class more attractive than ever…particularly in the area of local investments.” InvestLinc’s own success is based on empowering entrepreneurs to create the reality of their deal-making dreams.

InvestLinc Disclaimer: Information in this article is not an offer to sell or a solicitation of an offer to buy any securities. Offerings are made only by the confidential Private Placement Memorandum which will contain complete information about the issuer and the offering. Until it is delivered, no money or consideration is being solicited, and, if sent will not be accepted.

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